Help your team succeed
The online writing course that boosts performance and helps businesses grow.
Looking for a course for yourself rather than your team? Find out more here.
Excellent writing isn’t just for your marketing campaigns. Every piece of written communication affects valuable relationships and impacts the bottom line, so it’s worth getting it right.
Boosting employees’ writing skills could help your organisation:
- Increase productivity and performance
- Win new customers
- Keep existing customers happy
Learn how to turn this kind of writing…
Our product ensures customers optimise their efficiency.
Into this kind of writing…
Get more done in less time.
Influence your audience
Employees’ writing is the face of your business. From social media to customer service emails, it’s the main way people see and interact with you. But does your business’s writing do it justice? Or could ineffective communication be losing you opportunities?
This online business writing training course helps you make a great impression on your audience, whether that’s current clients, prospective customers, or other stakeholders. It means employees can present the best of your brand every time they write. As well as building trust with clear, correct communication, they’ll learn to define their objectives and meet them by influencing others through their writing. It’s simple – better writing brings better business performance.
Be more productive
When people are at their desks, they’re normally reading or writing. Research shows that, on average, skilled professionals spend a third of their work time on emails. That’s not to mention the other types of writing that take up a large chunk of the working day, from presentations to monthly reports. When you’re paying people to write, it’s important they do it well.
The cost of poor writing in the workplace is high. Not only do you lose out on the strong working relationships that come with good communication, but you’ll waste time through misunderstandings and inefficient exchanges of information.
Things run more smoothly with clear communication. By the end of the training, employees will be able to share the most relevant information in a way recipients can act on… meaning things happen more quickly in your organisation.
Who it’s for
This course is for anyone who writes at work, whatever stage they’ve reached in their career and whatever industry they’re in. Even those in senior roles and with lots of commercial experience will learn plenty; in fact, those with most responsibility have more to gain.
What it covers
The course is easy to follow, with 20 topics grouped into a few clear modules:
- Planning and structure
- Drop the formalities
- Don’t overuse jargon and cliches
- Get to the point
- Be consistent
- Write for your reader
- Use a call to action
- Avoid some common mistakes
By the end of the course, learners will be writing clear, correct and compelling emails and other documents. They’ll be able to make complex information simple, persuade stakeholders, and prevent costly misunderstandings.
How it works
Learners get access to an online, interactive course they can complete at their own pace. They’ll receive detailed feedback on written activities, as well as tutor support whenever they need it.
Short videos explain each topic, while activities put learning into practice. Learners can breeze through or go over topics as many times as they like until they feel confident.
Why choose this course?
- Employees can fit learning into their own schedules; there’s no need to struggle to bring large cohorts of people together at the same time.
- It’s tailored to each person’s needs. Everyone will receive individual feedback on their work to help them develop excellent writing skills.
- It’s quick and only teaches the skills essential to impactful writing.
- Employees can apply what they learn to any type of writing, even formats that are specific to your organisation.
- You don’t need an expensive formal qualification – you need skills people can use every day.
The course at a glance
Take a sneak peek at some snapshots from the course.
Testimonials
Working in marketing, writing persuasively to both customers and internal stakeholders is very important. The course has given me the knowledge to produce clear, impactful and powerful communications. I would recommend it to anyone who wants to improve their writing skills in the workplace.
Natalie Davies, marketing communications manager
The course has really helped refine my approach to written communication. In particular, it’s taught me to be concise as elaborate writing isn’t always effective. The information was easy to understand, and the videos and commentary were clear and well delivered. This simplified a tricky subject matter, and I think that professionals at any level would benefit from taking the course.
Hannah Thompson, bed manager
