Messaging consultancy and copywriting

Helping you say what no one else can

I give your prospects undeniable reasons to choose you over the competition.

Are you:

• Launching a new product or campaign, but struggling to describe exactly who you help and why they need you?
• Getting decent traffic to your website, but not converting enough of it?
• Wasting time fielding enquiries from tyre kickers or people who are difficult to work with?

If this is you, your marketing isn’t communicating the right value to the right people yet. And no matter how dazzling the words on your website are, they can’t sell a weak value proposition.

When you’re too close to a business or product, it’s easy to fall into the trap of saying what you do without explaining why it matters. So before you start writing your next web page or brochure, let’s sit down and decide exactly what you should say in the first place.

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Hi, I’m Jannike 👋 I help business owners and marketing leaders like you figure out what your prospects are crying out for, and how your solutions blow the competition out of the water.

Together, we’ll get super clear on where you fit into the market and the difference you make for customers.

Then, I’ll turn your sparkly new messaging into powerful stories that prove your value.

Content that’s uniquely yours

You’ll get:

• Marketing copy that shows why you’re the obvious choice
• Case studies that demonstrate how you’ve solved the same problems for others
• Content that sets you apart by sharing your personal experience and expertise (rather than stuff anyone can find out on ChatGPT)

A messaging framework your team will actually use

Perhaps you’ve already invested in your marketing strategy with the help of an agency or your existing team. Maybe you’ve pored over things like mission, vision, values, brand voice, and personas, and even come up with a positioning statement and value proposition.

But how clearly have you explained the problems your prospects face, how you solve them, and how you do it better than everyone else? And have you turned all of this thinking into a handful of foolproof value themes that plugs directly into your marketing, rather than more jargon that’ll never see the light of day?

As a marketer and copywriter of 15 years, I know how to translate strategic mumbo jumbo into the words your prospects read on the page. I bridge that gap between the thinking and the doing in a way most agencies, in-house marketers, and copywriters can’t.

So if you’re ready for marketing that speaks to your audience like never before, send me a message and let’s talk.

Let the messaging magic begin 🪄