Babington
Digital marketing copy
While working with leading training provider Babington, I turned a website with very little content into a go-to hub for accounting and leadership career advice. During the three years I managed the company’s digital and content marketing, website users soared by more than 700%, and conversions grew by 150%.
I planned, produced, and reported on all of Babington’s digital content, including webpages, blog posts, email campaigns, whitepapers, videos, quizzes, and webinar sign-ups. This meant turning subject matter experts’ knowledge into engaging pieces that attracted visitors through search engines and other channels and then converted them into sales leads.
I even launched a new website for the company, writing or updating all of the copy myself. Here are some examples of my work with Babington.
Marketing email
Product page
