Do you want to achieve more at work? Whether your goal is winning new customers, persuading colleagues, or getting your dream promotion, it all starts with how you communicate.

Almost everything you do professionally involves writing, from quick emails to your annual report. But is yours working for or against you? Whether you work with internal or external stakeholders, your writing is responsible for persuading people and making sure they understand vital information. But it can only make an impact when it’s clear and engaging.

With this online business writing course, you’ll learn how to use your writing to influence others and achieve your goals more easily.

Who it’s for

This course is for anyone who writes at work, whatever stage you’ve reached in your career and whatever industry you’re in. Even those in senior roles and with lots of commercial experience will learn plenty; in fact, the higher the stakes when it comes to your writing, the more you stand to gain.

If you often write for an external audience (if you work in sales or marketing, for example), the course will help you boost engagement and conversions by focusing on your target customer.

You’ll need to be fluent in English to get the most out of this course.

What it covers

The course is easy to follow, with 20 topics grouped into a few clear modules so you don’t have to remember an impossible number of rules and tips. The modules are:

• Planning and structure
• Drop the formalities
• Don’t overuse jargon and cliches
• Get to the point
• Be consistent
• Write for your reader
• Use a call to action
• Avoid some common mistakes

How it works

Get instant access to an online, interactive course that you can complete at your own pace. You’ll get detailed feedback on written activities, as well as tutor support whenever you need it.

Don’t have time to trawl through books or online guides? The course helps you transform your writing quickly and painlessly, only covering what you need to know. Short videos explain each topic, while activities let you practise what you’ve learnt. You can breeze through if you’re a fast learner, or go over topics as many times as you like until you feel confident.

What’s different about this course?

Most online business writing courses cover the many different formats you might write in at work. This can take up a great deal of your time, and it isn’t necessary. What’s more, many types of document are specific to your organisation and don’t fit into a neat category. This course cuts straight to the skills you need to write engagingly in any format.

The course lets you learn independently at a time and place that suits you. You won’t need to squeeze live classes into your busy schedule or get team members in the same place at the same time.

You’ll get a mixture of instant answers and detailed feedback as you complete activities. This means you can progress quickly and gauge your understanding as you go along, but you’ll also understand where and how you can improve on written activities. With a decade of experience in marketing and copywriting, your tutor’s on hand to help you transform your writing so you can see real results at work.