MHR
Optimised webpages
MHR handles HR and payroll processes in one simple platform, bringing a huge sigh of relief to the people who keep businesses running smoothly behind the scenes.
They already had well-established webpages for their main products and target markets. Now they wanted a whole raft of pages that zeroed in on specific features of their flagship software, People First.
Not only did these need to be perfectly optimised for search engines; they also had to grab readers by the goolies and send them hurtling down the marketing funnel like an Olympic luger on the final straight.
The finished product banishes the corporate jargon that sends even industry veterans to sleep, and cuts straight to the stuff HR and payroll leaders care about.
